The passion for being a digital coach can be a lengthy process. For this, you need a viable idea. From there, you need to discover a niche or a topic you are good at explaining, then you need the best marketing strategy to become a digital coach.
Without the right marketing strategies- to fuel your growth, churning a good bunch of users, and staying afloat is virtually impossible.
Let’s look at some marketing strategies proven to be the most effective for you to grow as a digital coach. This article is designed to help you explore the best marketing tactics for any situation.
OPTIONS TO PROMOTE YOUR COURSE DIGITALLY?
Here, being a Digital Coach, a marketing strategy refers to an overall game plan for reaching prospective audiences and turning them into users of the courses or modules you provide.
A right kind of marketing strategy helps to understand whom to target, on which location, the age & gender of the audience to target. Some of the best marketing strategies for a digital coach are nothing but providing
- Information about who you are and how experienced you are in this field.
- Provide reviews given by your old users about your courses and teaching methods
- Highlights of the former student’s achievements or success story after being trained by you.
- Star rating reviews in certain apps or websites
Publish a course promotion video on YouTube
As we all know, YouTube is the second largest search engine, with millions of people visiting it every day. YouTube is used for the purpose of entertainment, looking for information and learning.
Some of these users can be your potential audience too. Once you know how to create promotional videos, consider creating a YouTube channel specifically for your course.
This will help you not only to promote your course but also to continue engaging with your audience in future
Start a podcast
An excellent way to reach more people interested in your course is to start a podcast. The podcast is excellent for people who are auditory learners, or who like to listen to podcasts while travelling
Publish a book on Amazon
Publishing a book has also been an effective way to grow your brand. These days it’s super easy to do.
Book publishing will enable you to reach millions of Amazon readers. Do mention your course in the book, and invite the reader to visit your website or course page for more information
Host a live webinar
The webinar is the platform, where you can share highlights of your course to attract more audience . The webinar is like an online interaction with your potential audience .
It gives the audience a chance to check out your vibe – your content, teaching manner, methods, voice, articulation, etc.
Some Advantages of choosing a suitable marketing strategy for a digital coach
- Increased conversion rates
- Creating sustainable interaction with the audience
- Understanding what your audience wants
- It will help to meet the needs and exceed the expectations of the audience
- It will help to strengthen the relationship with the target audience
- You will be able to build a brand in the user’s mind
Search Engine Optimization
Search engine optimization, or SEO, is the process of increasing awareness about a particular website and bringing traffic to a particular website by making sure it appears among the top unpaid (or “natural”) search results on search engines like Google, Bing!, and Yahoo.
SEO simply refers to how you can get free and organic traffic to your website.SEO visibility is particularly important because search engines are the primary way users navigate the Internet.
It automatically increases your audience in a relevant, targeted way — they self-identify as someone who is interested in your product or service.
- Simplifies searches for customers interested in your product or service
- Is a cost-effective way to keep your brand competitive with similarly situated companies
Now let’s check about different kinds of ads
Online advertising with Google Adwords gives you the opportunity to reach potential customers looking for the e-learning and training opportunities that you offer.
Even if you are not planning to get an income from the online courses, they are valuable assets that bring qualified business leads, especially for speakers and trainers.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It is the most popular marketing strategy for a digital coach
It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Search Ads (Campaign)
Search campaigns can help you get more sales, leads, or website traffic.It helps you to target people actively searching for your specific products and services, here in your case , ofcourse your courses.
Keywords Play a huge role in Search Ads. We should focus on relevant keywords that are closely related to your course topic. Include eye-catching Title & descriptions with call to action button for a quick response from the interested audience.
Make sure you never stick for a single ad, you need to run more ads with different keywords to reach the maximum potential audience. Based on the results you need to do the necessary changes to the ads.
Display ads are the best marketing strategy for a digital coach, where you can use to reach a huge audience. Through this, we can attract the audience of a website, social media platform, or other digital mediums to take a specific action.
Just make sure you display attractive text-based, image or video advertisements; so we can encourage the potential audience to click-through your landing page and take action (e.g. book a trial class, join your webinar Join your course etc.).
They can also be used for retargeting campaigns. As it ia a visual-based means of promoting your brand, you need to create awesome posters and images with eye catching title to attract your audience
These ads will help very much in placing your ads in competitor websites. Always choose the websites or other platforms which are close and relevant to your course while adding placements to the ads.
Creating a beautiful business video takes talent, time, and resources. Studies show that Just including a video on your landing page can increase conversions by 80%! Promo videos are a proven way to grow course enrolment.
Video marketing is one of the best ways to reach and engage with people online because video is easier for people to consume than text.
By providing visuals for people to focus on, video marketing can communicate your message in an easily digestible way that incorporates both sight and sound—making it more memorable and valuable.
You can Post your video on your social media channels with some basic text and a link. Or add a video to your YouTube channel and embed it in a blog post, guest posts on other blogs, etc to introduce your course to the audience.
USING SOCIAL MEDIA
Publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements is one of the best ways to connect with your audience to build your brand, increase visibility, and drive website traffic.
This can be done on major social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
But the main problem with social media marketing is that it can be incredibly time-consuming. They need to be nurtured over time by the engaging the audience through interactions, chatting, conducting webinars, coming on live, etc
Always keep in mind to create interesting content in your social networks to attract your potential audience. In addition, graphics and design are another way to really draw the crowd in. Back that up with killer content, and you’ll have your goal met.
Social Media Optimization
It is always better to exhaust all the free available resources to promote and reach our course to maximum audiences before engaging in any paid promotions.
You can use organic social for this; so you can do promotion without any payment. There are lots of free social media tools to build and engage with an online following.
Using free tools ,try to create a social network to build a social community and interact with it, share interesting posts and contents , be uptodate and keep responding to the audience to clear their doubts , such lively kind of follow ups and interaction will benefit your course in many ways in the long run.
If you regularly post valuable content, you will engage and grow your audience. Each post is an asset that increases your brand’s value in the eyes of your followers; so make it most relevant and attractive.
Social Media Marketing
Through Paid social you can advertise or sponsor marketing messages on popular social media platforms, and target a specific sub-audience
Paying to display adverts (whatever the format – text, image, video, carousel etc.) or sponsored messages to social network users based on user profile e.g. demographic.Age. Gender etc .
You can also use methods such as Pay-per-click advertising, branded or influencer-generated content, and display ads in paid social media to generate visibility.
Using Discounts & Coupons
Creating coupons and referring students is an important part of any instructor’s promotional strategy. If the audience use your coupon or referral link to enroll in the course you are benefited out of it.
With coupons, you can both attract new clients or reactivate old ones into buying new online courses (upselling).
Giving affiliation to students is a very good option to reach out to maximum potential audiences. Here both ends are mutually benefited.
When your affiliates promote your course, your course gets exposure to new audiences which helps in conversions. Here, you let others do the hard work for you in exchange for a profit share.